{"id":5023,"date":"2023-02-21T17:47:54","date_gmt":"2023-02-21T09:47:54","guid":{"rendered":"https:\/\/www.hihitmedia.com.tw\/?p=5023"},"modified":"2025-12-16T10:58:56","modified_gmt":"2025-12-16T02:58:56","slug":"word-of-mouth-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/","title":{"rendered":"\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e5T\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u516c\u958b\uff01"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5023\" class=\"elementor elementor-5023\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a12a0e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a12a0e0\" data-element_type=\"section\" 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400;\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f\u306a\u305c\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u306e\u304b\uff1f<\/span>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u826f\u3044\u30ec\u30d3\u30e5\u30fc\u306b\u60f9\u304b\u308c\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3060\u308d\u3046\u304b\uff1f<span style=\"font-weight: 400;\">\u3042\u308b\u3044\u306f\u3001\u30d6\u30ed\u30ac\u30fc\u304b\u3089\u7279\u5b9a\u306e\u30ec\u30b9\u30c8\u30e9\u30f3\u3092\u7d39\u4ecb\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/span>\u3053\u308c\u3060\u3002<span style=\"text-decoration: underline;\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/service\/word-of-mouth\/\" target=\"_blank\" rel=\"noopener\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span><\/strong><\/span>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f37\u529b\u306a\u30e1\u30ea\u30c3\u30c8 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5546\u54c1\u306e\u9732\u51fa\u3092\u5287\u7684\u306b\u5897\u3084\u3057\u3001\u58f2\u4e0a\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u4f53\u9a13\u8ac7\u3001\u958b\u5c01\u8a18\u4e8b\u306a\u3069\u3092\u901a\u3058\u3066\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u3057\u3001\u6d88\u8cbb\u8005\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u3063\u3066\u3082\u3089\u3046\u3002<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u4ee5\u4e0b\u3092\u7d39\u4ecb\u3059\u308b\u3002<\/span><span style=\"font-size: 17px;\">\u53e3\u7891\u884c\u92b7 5T \u7b56\u7565<\/span><span style=\"font-weight: 400; font-size: 17px;\">\u8207\u6548\u76ca\uff0c\u4ecb\u7d39\u8ad6\u58c7\u53e3\u7891\u884c\u92b7\u3001\u7db2\u7d05\u884c\u92b7\u3001KOL 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https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/cathryn-lavery-fMD_Cru6OTk-unsplash-1-768x512.jpg 768w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/cathryn-lavery-fMD_Cru6OTk-unsplash-1-1536x1024.jpg 1536w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/cathryn-lavery-fMD_Cru6OTk-unsplash-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab4fd1c0be12\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E7%82%BA%E4%BB%80%E9%BA%BC%E6%88%91%E8%A6%81%E5%81%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%EF%BC%9F\" >\u306a\u305c\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u3079\u304d\u306a\u306e\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7_5T_%E7%AD%96%E7%95%A5\" >\u5982\u4f55\u505a\u597d\u53e3\u7891\u884c\u92b7\uff1f\u53e3\u7891\u884c\u92b7 5T \u7b56\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%EF%BC%88%E4%B8%80%EF%BC%89%E8%AB%87%E8%AB%96%E8%80%85_Talkers%EF%BC%9A%E6%89%BE%E5%87%BA%E3%80%8C%E8%AA%B0%E5%9C%A8%E8%AB%87%E8%AB%96%E4%BD%A0%E3%80%8D\" >\uff08\u4e00\uff09\u8ac7\u8ad6\u8005 (Talkers)\uff1a\u627e\u51fa\u300c\u8ab0\u5728\u8ac7\u8ad6\u4f60\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%EF%BC%88%E4%BA%8C%EF%BC%89%E8%A9%B1%E9%A1%8C_Topics%EF%BC%9A%E6%8F%90%E4%BE%9B%E3%80%8C%E5%90%B8%E5%BC%95%E8%A8%8E%E8%AB%96%E7%9A%84%E8%A9%B1%E9%A1%8C%E3%80%8D\" >\uff08\u4e8c\uff09\u8a71\u984c (Topics)\uff1a\u63d0\u4f9b\u300c\u5438\u5f15\u8a0e\u8ad6\u7684\u8a71\u984c\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%EF%BC%88%E4%B8%89%EF%BC%89%E5%B7%A5%E5%85%B7_Tools%EF%BC%9A%E5%96%84%E7%94%A8%E3%80%8C%E5%B7%A5%E5%85%B7%E3%80%8D%E6%8E%A8%E5%BB%A3%E5%8F%A3%E7%A2%91\" >\uff08\u4e09\uff09\u5de5\u5177 (Tools)\uff1a\u5584\u7528\u300c\u5de5\u5177\u300d\u63a8\u5ee3\u53e3\u7891<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%EF%BC%88%E5%9B%9B%EF%BC%89%E5%8F%83%E8%88%87%E8%A8%8E%E8%AB%96_Taking_Part%EF%BC%9A%E7%A9%8D%E6%A5%B5%E3%80%8C%E5%8F%83%E8%88%87%E8%A8%8E%E8%AB%96%E3%80%8D\" >\uff08\u56db\uff09\u53c3\u8207\u8a0e\u8ad6 (Taking Part)\uff1a\u7a4d\u6975\u300c\u53c3\u8207\u8a0e\u8ad6\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%EF%BC%88%E4%BA%94%EF%BC%89%E8%BF%BD%E8%B9%A4_Tracking%EF%BC%9A%E6%8C%81%E7%BA%8C%E3%80%8C%E8%BF%BD%E8%B9%A4%E3%80%8D%E8%A9%95%E5%83%B9%E8%88%87%E5%8F%8D%E6%87%89\" >\uff08\u4e94\uff09\u8ffd\u8e64 (Tracking)\uff1a\u6301\u7e8c\u300c\u8ffd\u8e64\u300d\u8a55\u50f9\u8207\u53cd\u61c9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%9C%89%E5%93%AA%E4%BA%9B%E6%96%B9%E5%BC%8F%EF%BC%9F\" >\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link 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href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E9%83%A8%E8%90%BD%E5%AE%A2%E8%A1%8C%E9%8A%B7\" >\u30c8\u30e9\u30a4\u30d0\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E5%81%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E8%A6%81%E6%B3%A8%E6%84%8F%E4%BB%80%E9%BA%BC%EF%BC%9F\" >\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u306f\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E4%BF%A1%E4%BB%BB%E8%88%87%E7%9C%9F%E5%AF%A6%E6%80%A7\" >\u4fe1\u983c\u3068\u771f\u6b63\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E8%AA%BF%E6%80%A7\" >\u30d6\u30e9\u30f3\u30c9\u306e\u8272\u8abf\u306b\u5408\u308f\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E7%B5%A6%E4%BA%88%E5%89%B5%E4%BD%9C%E8%80%85%E5%BD%88%E6%80%A7\" >\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u305f\u3081\u306e\u67d4\u8edf\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%88%90%E5%8A%9F%E6%A1%88%E4%BE%8B%E5%88%86%E4%BA%AB\" >\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#Yumsem_%E5%AE%B4%E5%85%88\" >\u30e6\u30e0\u30bb\u30e0\u30fb\u30d0\u30f3\u30b1\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/word-of-mouth-marketing-strategy\/#%E8%B2%93%E8%95%8A\" >\u30ab\u30bf\u30de\u30a4\u30c8<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><strong><span class=\"tadv-color\" style=\"color: #ff6900; font-size: 24px;\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u7c21\u5358\u306b\u8a00\u3048\u3070<strong><mark>\u597d\u610f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3092\u901a\u3058\u3066\u3001\u88fd\u54c1\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u304c\u6d88\u8cbb\u8005\u306e\u9593\u306b\u5e83\u307e\u308a\u3001\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u3005\u304c\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u3002<\/mark><\/strong><span style=\"font-weight: 400;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5e45\u3092\u5e83\u3052\u3066\u3044\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306e\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u305d\u306e\u7bc4\u56f2\u3092\u5e83\u3052\u3066\u3044\u308b\u3002 \u5916\u98df\u3057\u3088\u3046\u3068\u601d\u3063\u305f\u3089\u3001\u307e\u305a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u53e3\u30b3\u30df\u3092\u691c\u7d22\u3057\u3001\u4f55\u304b\u3092\u8cb7\u304a\u3046\u3068\u601d\u3063\u305f\u3089\u3001\u307e\u305a\u958b\u5c01\u306e\u6587\u7ae0\u3092\u767b\u308b\u3002 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u53e3\u30b3\u30df\u3068\u5171\u6709\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306f\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u53e3\u30b3\u30df\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\uff01<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BB%80%E9%BA%BC%E6%88%91%E8%A6%81%E5%81%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%EF%BC%9F\"><\/span><span style=\"font-size: 24px;\"><strong><span class=\"tadv-color\" style=\"color: #ff6900;\">\u306a\u305c\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u3079\u304d\u306a\u306e\u304b\uff1f<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\"><span style=\"font-weight: 400;\">\u6700\u8fd1\u3067\u306f\u3001\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082SEO\u3068\u5bc6\u63a5\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0a\u3052\u3001\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9577\u671f\u7684\u306a\u767a\u5c55\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p style=\"font-size: 17px;\">\u62e1\u5927\u8aad\u66f8\uff1a<span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.hihitmedia.com.tw\/ja\/social-media-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-color\" style=\"color: #0693e3; text-decoration: underline;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u96c6\u3081\u308b\u306b\u306f\uff1f\u521d\u5fc3\u8005\u306f4\u5927\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5b66\u3079<\/span><\/a><\/strong><\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":5034,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-5034\" src=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-683x1024.jpg\" alt=\"\u53e3\u7891\u884c\u92b7\u6709\u54ea\u4e9b\u65b9\u5f0f\uff1f\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-683x1024.jpg 683w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-200x300.jpg 200w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-768x1152.jpg 768w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-1024x1536.jpg 1024w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-1365x2048.jpg 1365w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/windows-Yi42MbW3Ayc-unsplash-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E5%81%9A%E5%A5%BD%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%EF%BC%9F%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7_5T_%E7%AD%96%E7%95%A5\"><\/span><span style=\"font-size: 24px; color: #ff6600;\"><b>\u5982\u4f55\u505a\u597d\u53e3\u7891\u884c\u92b7\uff1f\u53e3\u7891\u884c\u92b7 5T \u7b56\u7565<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u53e3\u7891\u884c\u92b7\u662f\u7531 5 \u500b\u95dc\u9375\u8981\u7d20\u7d44\u6210\uff0c\u88ab\u7a31\u70ba\u300c\u53e3\u7891\u884c\u92b7 5T\u300d\uff0c\u5206\u5225\u70ba\u4f60\u8a73\u7d30\u4ecb\u7d39\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%B8%80%EF%BC%89%E8%AB%87%E8%AB%96%E8%80%85_Talkers%EF%BC%9A%E6%89%BE%E5%87%BA%E3%80%8C%E8%AA%B0%E5%9C%A8%E8%AB%87%E8%AB%96%E4%BD%A0%E3%80%8D\"><\/span><span style=\"font-size: 20px;\"><b>\uff08\u4e00\uff09\u8ac7\u8ad6\u8005 (Talkers)\uff1a\u627e\u51fa\u300c\u8ab0\u5728\u8ac7\u8ad6\u4f60\u300d<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30b5\u30a4\u30c8\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u3092\u901a\u3058\u3066\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8a9e\u308b\u6d88\u8cbb\u8005\u3001\u30ed\u30a4\u30e4\u30eb\u30ab\u30b9\u30bf\u30de\u30fc\u3001\u30d5\u30a1\u30f3\u3001\u5f71\u97ff\u529b\u306e\u3042\u308bKOL\u3092\u7279\u5b9a\u3057\u3001\u5f7c\u3089\u304c\u3069\u306e\u3088\u3046\u306b\u3042\u306a\u305f\u306b\u3064\u3044\u3066\u8a9e\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u8a71\u984c\u3092\u5e83\u3052\u308b\u305f\u3081\u306e\u4f1a\u8a71\u3092\u4f5c\u308a\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u306e\u5ba3\u4f1d\u306b\u5f7c\u3089\u3092\u62db\u5f85\u3059\u308c\u3070\u3001\u5f7c\u3089\u306f\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u81ea\u7136\u306b\u5642\u3092\u5e83\u3081\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306a\u308b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%BA%8C%EF%BC%89%E8%A9%B1%E9%A1%8C_Topics%EF%BC%9A%E6%8F%90%E4%BE%9B%E3%80%8C%E5%90%B8%E5%BC%95%E8%A8%8E%E8%AB%96%E7%9A%84%E8%A9%B1%E9%A1%8C%E3%80%8D\"><\/span><span style=\"font-size: 20px;\"><b>\uff08\u4e8c\uff09\u8a71\u984c (Topics)<\/b><b>\u8b70\u8ad6\u3092\u76db\u308a\u4e0a\u3052\u308b\u30c8\u30d4\u30c3\u30af\u300d\u306e\u63d0\u4f9b<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u8a71\u3057\u76f8\u624b\u3092\u898b\u3064\u3051\u305f\u3089\u3001\u5f7c\u3089\u304c\u4f55\u3092\u8a71\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u306a\u305c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u71b1\u4e2d\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65b0\u5546\u54c1\u306e\u767a\u58f2\u3084\u671f\u9593\u9650\u5b9a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u6642\u4e8b\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u8a71\u984c\u3092\u63d0\u4f9b\u3057\u3001\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002 \u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u8a71\u984c\u3067\u5341\u5206\u3067\u3059\u3057\u3001\u30b7\u30a7\u30a2\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30d3\u30b8\u30e5\u30a2\u30eb\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u6ce8\u76ee\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%B8%89%EF%BC%89%E5%B7%A5%E5%85%B7_Tools%EF%BC%9A%E5%96%84%E7%94%A8%E3%80%8C%E5%B7%A5%E5%85%B7%E3%80%8D%E6%8E%A8%E5%BB%A3%E5%8F%A3%E7%A2%91\"><\/span><span style=\"font-size: 20px;\"><b>\uff08\u4e09\uff09\u5de5\u5177 (Tools)\uff1a\u5584\u7528\u300c\u5de5\u5177\u300d\u63a8\u5ee3\u53e3\u7891<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u9078\u64c7\u9069\u5408\u76ee\u6a19\u53d7\u773e\u7684\u5e73\u53f0\u5de5\u5177\u767c\u5e03\u8a71\u984c\u548c\u6d3b\u52d5\u4f01\u5283\uff0c\u5982\u00a0 Facebook \u591a\u70ba 20-60 \u6b72\u65cf\u7fa4\u3001Instagram \u4f7f\u7528\u8005\u5e74\u9f61\u591a\u70ba 20-40 \u6b72\uff0cDcard \u5247\u70ba 18-30 \u6b72\u7b49\uff0c\u4ee5\u89f8\u53ca\u76ee\u6a19\u53d7\u773e\u3002\u4e0d\u540c\u5e73\u53f0\u6709\u4e0d\u540c\u7684\u7528\u6236\u7fa4\uff0c\u8981\u91dd\u5c0d\u54c1\u724c\u7684\u76ee\u6a19\u65cf\u7fa4\u9078\u64c7\u5408\u9069\u7684\u53e3\u7891\u884c\u92b7\u5de5\u5177\uff0c\u624d\u80fd\u9054\u5230\u6210\u6548\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E5%9B%9B%EF%BC%89%E5%8F%83%E8%88%87%E8%A8%8E%E8%AB%96_Taking_Part%EF%BC%9A%E7%A9%8D%E6%A5%B5%E3%80%8C%E5%8F%83%E8%88%87%E8%A8%8E%E8%AB%96%E3%80%8D\"><\/span><span style=\"font-size: 20px;\"><b>\uff08\u56db\uff09\u53c3\u8207\u8a0e\u8ad6 (Taking Part)\uff1a\u7a4d\u6975\u300c\u53c3\u8207\u8a0e\u8ad6\u300d<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u30c7\u30a3\u30b9\u30ab\u30c3\u30b5\u30f3\u30c8\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3066\u3044\u308b\u3068\u304d\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8b70\u8ad6\u306b\u53c2\u52a0\u3057\u3001\u30b3\u30e1\u30f3\u30c8\u306b\u7b54\u3048\u305f\u308a\u3001\u8cea\u554f\u306b\u7b54\u3048\u305f\u308a\u3057\u3066\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u306e\u304c\u3088\u3044\u3002\u7a4d\u6975\u7684\u306a\u4ea4\u6d41\u306f\u3001\u6d88\u8cbb\u8005\u3068\u306e\u8ddd\u96e2\u3092\u7e2e\u3081\u3001\u89aa\u8fd1\u611f\u3092\u751f\u307f\u3001\u3084\u304c\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u306a\u308b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%EF%BC%88%E4%BA%94%EF%BC%89%E8%BF%BD%E8%B9%A4_Tracking%EF%BC%9A%E6%8C%81%E7%BA%8C%E3%80%8C%E8%BF%BD%E8%B9%A4%E3%80%8D%E8%A9%95%E5%83%B9%E8%88%87%E5%8F%8D%E6%87%89\"><\/span><span style=\"font-size: 20px;\"><b>\uff08\u4e94\uff09\u8ffd\u8e64 (Tracking)\uff1a\u6301\u7e8c\u300c\u8ffd\u8e64\u300d\u8a55\u50f9\u8207\u53cd\u61c9<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30ec\u30d3\u30e5\u30fc\u3084\u53cd\u5fdc\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u4ed5\u7d44\u307f\u3092\u666e\u53ca\u3055\u305b\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u6d88\u8cbb\u8005\u306e\u8003\u3048\u3092\u7406\u89e3\u3057\u3001\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u7d9a\u3051\u308b\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528\u3057\u3066\u52b9\u679c\u3092\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30d7\u30e9\u30f3\u3092\u968f\u6642\u8abf\u6574\u3059\u308b\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u30d6\u30e9\u30f3\u30c9\u304c\u7af6\u4e89\u76f8\u624b\u304b\u3089\u969b\u7acb\u3064\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u6ce8\u76ee\u3092\u3046\u307e\u304f\u96c6\u3081\u308b\u305f\u3081\u306b\u30e6\u30cb\u30fc\u30af\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%9C%89%E5%93%AA%E4%BA%9B%E6%96%B9%E5%BC%8F%EF%BC%9F\"><\/span><strong><span class=\"tadv-color\" style=\"color: #ff6900; font-size: 24px;\">\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u52b9\u679c\u304c\u3042\u308b\u306e\u304b\uff1f<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\"><span style=\"font-weight: 400; font-size: 17px;\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u3001\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f1d\u7d71\u7684\u306a\u6709\u540d\u4eba\u306e\u63a8\u85a6\u304b\u3089\u4eca\u65e5\u306e\u30bb\u30eb\u30d5\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u307e\u3067\u3001\u975e\u5e38\u306b\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%AB%96%E5%A3%87%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-size: 20px;\">\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u5728 PTT\u3001Dcard\u3001Mobile01 \u7b49\u8ad6\u58c7\u5275\u9020\u8a71\u984c\u6216\u767c\u8868\u4f7f\u7528\u5fc3\u5f97\uff0c\u8b93\u7528\u6236\u4e3b\u52d5\u53c3\u8207\u8a0e\u8ad6\uff0c\u63d0\u5347\u54c1\u724c\u8072\u91cf\u3002\u4f46\u9700\u8981\u7279\u5225\u6ce8\u610f\u5404\u5e73\u53f0\u7684\u4e92\u52d5\u898f\u5247\uff0c\u4ee5\u514d\u5f15\u8d77\u53cd\u611f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B6%B2%E7%B4%85%E8%A1%8C%E9%8A%B7\"><\/span><strong>\u30cd\u30c3\u30c8\u30d5\u30ea\u30c3\u30af\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30bb\u30ec\u30d6\u30ea\u30c6\u30a3\u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u30d5\u30a1\u30f3\u30fb\u30d9\u30fc\u30b9\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u7c98\u7740\u6027\u306e\u3042\u308b\u6ce8\u76ee\u3068\u8cfc\u8cb7\u529b\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u3053\u308c\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"KOL%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-size: 20px;\"><strong>KOL\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">KOL\uff08Key Opinion Leader\uff09\u3068\u306f\u3001\u3042\u308b\u5206\u91ce\u306b\u304a\u3044\u3066\u7279\u306b\u5f71\u97ff\u529b\u304c\u3042\u3063\u305f\u308a\u3001\u58f0\u304c\u5927\u304d\u304b\u3063\u305f\u308a\u3059\u308b\u4e3b\u8981\u306a\u30aa\u30d4\u30cb\u30aa\u30f3\u30fb\u30ea\u30fc\u30c0\u30fc\u306e\u3053\u3068\u3067\u3001\u305d\u306e\u5206\u91ce\u306e\u6d88\u8cbb\u8005\u304c\u5f7c\u3089\u306b\u5f93\u3046\u3088\u3046\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%83%A8%E8%90%BD%E5%AE%A2%E8%A1%8C%E9%8A%B7\"><\/span><span style=\"font-size: 20px;\">\u30c8\u30e9\u30a4\u30d0\u30eb\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; font-size: 17px;\">\u30d6\u30ed\u30ac\u30fc\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f53\u9a13\u8ac7\u3092\u66f8\u3044\u3066\u3082\u3089\u3046\u3053\u3068\u306f\u3001\u7279\u306b\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u30b1\u30fc\u30bf\u30ea\u30f3\u30b0\u306e\u5e97\u8217\u306b\u3068\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u9ad8\u3081\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308a\u3001\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u52b9\u679c\u306b\u3082\u3064\u306a\u304c\u308b\u3002<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list --><!-- wp:image {\"id\":5028,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"alignnone wp-image-5028\" src=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-683x1024.jpg\" alt=\"\u53e3\u7891\u884c\u92b7\u8981\u6ce8\u610f\u4ec0\u9ebc\uff1f\" width=\"683\" height=\"1024\" srcset=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-683x1024.jpg 683w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-200x300.jpg 200w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-768x1152.jpg 768w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-1024x1536.jpg 1024w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-1365x2048.jpg 1365w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/andrew-neel-ute2XAFQU2I-unsplash-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:heading {\"level\":3} --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%81%9A%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E8%A6%81%E6%B3%A8%E6%84%8F%E4%BB%80%E9%BA%BC%EF%BC%9F\"><\/span><span style=\"font-size: 24px;\"><strong><span class=\"tadv-color\" style=\"color: #ff6900;\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u306f\uff1f<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u53e3\u7891\u884c\u92b7\u7684\u512a\u52e2\u5728\u65bc\u7c89\u7d72\u8207\u7db2\u7d05\u6216 KOL \u4e4b\u9593\u662f\u4ee5\u4fe1\u4efb\u9ecf\u8457\uff0c\u6240\u4ee5\u901a\u5e38\u53ef\u4ee5\u5f88\u5feb\u5e36\u52d5\u7c89\u7d72\u524d\u53bb\u8cfc\u8cb7\u6216\u9ad4\u9a57\u7684\u6548\u76ca\uff0c\u4e0d\u904e\u5728\u64cd\u4f5c\u53e3\u7891\u884c\u92b7\u6642\uff0c\u4e5f\u8981\u7279\u5225\u7559\u610f\u4ee5\u4e0b\u5e7e\u9ede\uff0c\u4ee5\u514d\u64cd\u4f5c\u4e0d\u597d\uff0c\u4e00\u4e0d\u5c0f\u5fc3\u5c31\u6703\u6210\u70ba\u516c\u95dc\u5371\u6a5f\u5594\uff01<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E4%BF%A1%E4%BB%BB%E8%88%87%E7%9C%9F%E5%AF%A6%E6%80%A7\"><\/span><span style=\"font-size: 20px;\"><b>\u4fe1\u983c\u3068\u771f\u6b63\u6027<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u306f\u3001\u9ad8\u3044\u30ec\u30d9\u30eb\u306e\u63a5\u7740\u3001\u4fe1\u983c\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u7bc9\u304b\u308c\u308b\u3082\u306e\u3067\u3042\u308b\u3002<span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3046\u6050\u308c\u304c\u3042\u308b\u305f\u3081\u3001\u8a87\u5f35\u3084\u865a\u507d\u306e\u5ba3\u4f1d\u306f\u907f\u3051\u308b\u3002<\/span><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E8%AA%BF%E6%80%A7\"><\/span><span style=\"font-size: 20px;\"><b>\u30d6\u30e9\u30f3\u30c9\u306e\u8272\u8abf\u306b\u5408\u308f\u305b\u308b<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u305f\u4eba\u7269\u3084\u30e1\u30c7\u30a3\u30a2\u3092\u63a2\u3059\u969b\u306b\u306f\u3001\u9078\u3093\u3060\u4eba\u7269\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u6ce8\u610f\u3092\u6255\u3046\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u307b\u3057\u3044\u3002 \u3082\u3057\u3001\u307e\u3063\u305f\u304f\u7570\u306a\u308b\u4eba\u7269\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u3068\u3001\u4f53\u529b\u304c\u6301\u305f\u306a\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u30d5\u30a1\u30f3\u3082\u6df7\u4e71\u3057\u3066\u3057\u307e\u3046\u3060\u308d\u3046\uff01<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":4} --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%B5%A6%E4%BA%88%E5%89%B5%E4%BD%9C%E8%80%85%E5%BD%88%E6%80%A7\"><\/span><span style=\"font-size: 20px;\"><b>\u30af\u30ea\u30a8\u30a4\u30bf\u30fc\u306e\u305f\u3081\u306e\u67d4\u8edf\u6027<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u54c1\u724c\u8207\u4f01\u696d\u4e3b\u5728\u627e\u7b26\u5408\u5f62\u8c61\u7684\u7db2\u7d05\u6216 KOL \u6642\uff0c\u5343\u842c\u5225\u56e0\u70ba\u53ea\u60f3\u8ce3\u7522\u54c1\uff0c\u800c\u5ffd\u7565\u4e86 KOL \u8207\u7c89\u7d72\u6e9d\u901a\u7684\u65b9\u5f0f\uff01\u5982\u679c\u70ba\u4e86\u8ce3\u7522\u54c1\uff0c\u800c\u5e72\u6d89 KOL \u6216\u90e8\u843d\u5ba2\u7684\u64b0\u7a3f\u65b9\u5f0f\uff0c\u6709\u53ef\u80fd\u53ea\u6703\u9020\u6210\u53cd\u6548\u679c\u5594\uff01<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%A3%E7%A2%91%E8%A1%8C%E9%8A%B7%E6%88%90%E5%8A%9F%E6%A1%88%E4%BE%8B%E5%88%86%E4%BA%AB\"><\/span><span style=\"font-size: 24px;\"><strong><span class=\"tadv-color\" style=\"color: #ff6900;\">\u53e3\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4f8b<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u3053\u308c\u3089\u3092\u8aad\u3093\u3067\u3082\u307e\u3060\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u8e8a\u8e87\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u3054\u5fc3\u914d\u306a\u304f\uff01\u30c9\u30c3\u30c8\u30b3\u30e0\u304c\u30af\u30c1\u30b3\u30df\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff01<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yumsem_%E5%AE%B4%E5%85%88\"><\/span><strong>\u30e6\u30e0\u30bb\u30e0\u30fb\u30d0\u30f3\u30b1\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px;\">\u98f2\u98df\u30d6\u30e9\u30f3\u30c9\u306e\u5834\u5408\u3001\u65b0\u3057\u304f\u30aa\u30fc\u30d7\u30f3\u3059\u308b\u5e97\u3084\u65b0\u3057\u3044\u30ec\u30b9\u30c8\u30e9\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u6e29\u3081\u308b\u305f\u3081\u306e\u8a71\u984c\u3092\u4f5c\u3063\u305f\u308a\u3001\u4e00\u822c\u306e\u4eba\u3005\u306e\u95a2\u5fc3\u3092\u4e8b\u524d\u306b\u9ad8\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u97d3\u56fd\u6d77\u82d4\u30d1\u30f3\u7c73\u30d6\u30e9\u30f3\u30c9\u300d\u306f\u5e97\u982d\u8ca9\u58f2\u3067\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u3002<strong><span style=\"text-decoration: underline;\"><a title=\"\" href=\"https:\/\/www.hihitmedia.com.tw\/ja\/client\/yumsem%e5%ae%b4%e5%85%88%e9%9f%93%e5%bc%8f%e7%b4%ab%e8%8f%9c%e5%8c%85%e9%a3%af\/\" target=\"_blank\" rel=\"noopener\"><span class=\"tadv-color\" style=\"color: #0693e3; text-decoration: underline;\">\u30e6\u30f3\u30bb\u30e0\u306e\u9957\u5bb4\u304c\u5148<\/span><\/a><\/span><\/strong>\"\u79c1\u305f\u3061\u306e\u6700\u521d\u306e\u6d77\u5916\u652f\u5e97\u304c\u6b63\u5f0f\u306b\u53f0\u6e7e\u306b\u6765\u308b\u524d\u306b\u3001\u79c1\u305f\u3061\u306fFB\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u306e\u30af\u30c1\u30b3\u30df\u3092\u901a\u3058\u3066\u591a\u304f\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a55\u5224\u3092\u4e8b\u524d\u306b\u69cb\u7bc9\u3057\u307e\u3057\u305f\uff01Wok Island\u3001Yummy Day\u3001\u305d\u306e\u4ed6\u591a\u304f\u306e\u30d5\u30fc\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u306e\u7121\u6599\u53d6\u6750\u3082\u53d7\u3051\u307e\u3057\u305f\uff01\u8a66\u9a13\u55b6\u696d\u5f8c\u3001\u9023\u65e5\u9577\u86c7\u306e\u5217\u3092\u4f5c\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":5029,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5029\" src=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/SAFAS.png\" alt=\"\u53e3\u7891\u884c\u92b7FB\u6210\u529f\u6848\u4f8b\" width=\"423\" height=\"671\" srcset=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/SAFAS.png 423w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/SAFAS-189x300.png 189w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/>\n<p>\u00a0<\/p>\n<figcaption>\u25cf\u4ed6\u306e\u98df\u54c1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u5171\u6709\u3068\u5831\u544a<\/figcaption>\n<\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E8%B2%93%E8%95%8A\"><\/span><strong>\u30ab\u30bf\u30de\u30a4\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"font-size: 17px;\">\u30d5\u30a9\u30fc\u30e9\u30e0\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u90e8\u65cf\u306e\u4eba\u305f\u3061\u306b\u98df\u4e8b\u3092\u4f53\u9a13\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u304a\u5e97\u306e\u9732\u51fa\u3084\u691c\u7d22\u3092\u5897\u3084\u3059\u3053\u3068\u3082\u3067\u304d\u308b\u3002<\/p>\n<p style=\"font-size: 17px;\">\u7531\u9ede\u5be6\u884c\u92b7\u64cd\u4f5c\u7684\u53e6\u4e00\u500b\u53e3\u7891\u884c\u92b7\u6848\u4f8b\u5247\u662f\u8c93\u54aa\u5496\u5561\u5ef3\u300c\u8c93\u854a\u300d\uff0c\u5f9e 2022 \u5e74 10 \u6708\u958b\u59cb\u71df\u904b\u7684\u8c93\u854a\uff0c\u900f\u904e FB\u3001\u5546\u5bb6\u7b49\u6574\u5408\u884c\u92b7\u7684\u63a8\u52d5\u4e0b\uff0c\u77ed\u6642\u9593\u5167\u5c31\u8fc5\u901f\u5e36\u4f86\u4eba\u6d41\uff01<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"align\":\"center\",\"id\":5025,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5025\" src=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/156.png\" alt=\"\u53e3\u7891\u884c\u92b7\u90e8\u843d\u683c\u6210\u529f\u6848\u4f8b\" width=\"624\" height=\"504\" srcset=\"https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/156.png 624w, https:\/\/www.hihitmedia.com.tw\/wp-content\/uploads\/2023\/02\/156-300x242.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\n<p>\u00a0<\/p>\n<figcaption>\u25cf \u9080\u8acb\u90e8\u843d\u5ba2\u64b0\u7a3f\u5206\u4eab\n<p>\u00a0<\/p>\n<\/figcaption>\n<\/figure>\n<\/div>\n<p><!-- \/wp:image --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 17px;\">\u540c\u6642\u306b\u3001\u30d6\u30ed\u30ac\u30fc\u306b\u8a18\u4e8b\u3092\u66f8\u3044\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u307e\u3060\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u884c\u3063\u305f\u3053\u3068\u306e\u306a\u3044\u99b4\u67d3\u307f\u306e\u306a\u3044\u5ba2\u306f\u3001\u4e8b\u524d\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u901a\u3058\u3066\u95a2\u9023\u60c5\u5831\u3092\u691c\u7d22\u3057\u3001\u4f53\u9a13\u5171\u6709\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff01\u6700\u521d\u306e\u9732\u51fa\u3068\u4eba\u6c17\u304b\u3089\u3001\u30af\u30c1\u30b3\u30df\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5b89\u5b9a\u3057\u305f\u5ba2\u8db3\u3092\u3082\u305f\u3089\u3057\u7d9a\u3051\u3066\u3044\u308b\uff01<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":17}}} --><\/p>\n<p style=\"font-size: 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rel=\"noopener\">\u7d71\u5408\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/span>\u63d0\u6848\u304c\u3042\u308b\uff01<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:block {\"ref\":2795} \/--><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87de857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87de857\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2340964\" data-id=\"2340964\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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